Validation des usages

"Usage Check": Validate the uses of your innovation's targets

With this study model, you can evaluate the acceptability and desirability of your innovation, two fundamental elements that determine its success on the market. User feedback will provide you with a standardised indicator of your chances of success and our experts' recommendations will help you boost your development. 

I WANT TO BE CALLED

Why choose a "First Exploration" qualitative study for your innovative project?

Did you know? 95% of innovations do not find their market: taking into account the uses of your future users will allow you to meet yours!

Increase the chances of adoption of your innovation

You wonder if your users will adopt your innovation and what its market potential is? Thanks to RyM, you will get direct feedback from your targets to know their opinions, feelings and their ability to project themselves in the use of your innovative product or service. 

Préparer ou diagnostiquer votre mise sur le marché

You are in the commercialisation phase and can't find you market? You want to address a new target? RyM mobilizes you users to identify the most receptive profiles Thanks to the recommendations of RyM's experts, you will obtain the keys to finally reach your commercial objectives.

Convince decision-makers, partners and investors

You wonder how to get your project accepted by all stakeholders? The RyM turnkey result file will be the proof of your innovation's potential, which will reasure your partners, facilitate your funding applications and help you deploy your innovation.

Juliette

Écouter les ambitions de vos projets d'innovation et vos besoins pour vous proposer le service RyM le plus adapté !

Syrine

Comprendre vos enjeux de développement en innovation pour vous accompagner au mieux tout au long de votre parcours RyM !

Charlotte

Prendre en main vos projets de A à Z en fonction de vos objectifs pour vous garantir des résultats et des rendus de qualité !


With Usage Check, get robust analysis and results to drive your innovation to success

Thanks to our scientifically validated methodologies, determine the potential of your innovative product or service with your targets.

ETUDES RYM_Usage Check
  • Contextualisation of your project, your development issues and determination of the objectives and targets of the study
  • Sending a tailor-made methodological and pricing proposal
  • Creation of an objective and communicative presentation of your innovative product or service in the most appropriate format (video, animation, illustration, etc.)
  • Validation of recruitment criteria and mobilisation of potential users of your innovation
  • Collection of qualitative information (perceptions, opinions, emotions,...) on our community platform yoomaneo, via online interviews or via online focus group
  • Determination of the overall acceptability of the innovative product or service (ability of users to imagine themselves using it)
  • Detailed evaluation of the 4 levels of acceptability (adequacy of the innovation to know-how, to the existing practices, to the identity, and to the socio-economic context of the users)
  • Taking into account users' perceptions and emotional feelings about the innovation
  • Comparison of expected vs experienced emotions to determine the emotional compatibility of the innovation
  • Formulation of emotional design guidelines to improve emotional compatibility
  • Prioritisation of the functions of your innovative solution in order to identify the must-have, differentiating and secondary functions.
  • Assessment of the strengths and weaknesses of each function to guide development.
  • Determining the standardised indicator of the chances of success of your innovation in its current state. 
  • Proposal of operational work areas to optimise the value proposition
  • Expert recommendations to guide marketing strategy 
  • Access to extracts from participants' speeches to illustrate each level of analysis

"Usage Check": what's next?

Whether at the beginning or at the end of your study, you can access a wide range of options suited to your project:

Willingness to pay

Allows you to evaluate if users are willing to pay for your innovation and determine its optimal price based on the perceived value.

Interaction with users

Allows you to stay in touch and interact with participants after the study, in a predefined time frame, via our yoomaneo platform.

Evaluation of the CSR

Allows you to evaluate the perception of your CSR (Corporate Social Responsibility) policy by users for each of your commitments.

Quantitative validation

Allows you to benefit from a complementary quantitative study to validate certain specific points with a wide panel, prioritize preferences and prepare your strategies.

Generation of qualified leads

Allows you to obtain the contact information of study participants (if they agree to be recontacted) for your future marketing and sales efforts.

Methodological focus

Allows you to access an online information session to learn more about innovation evaluation (interest, acceptability, desirability, ...).

Our customers talk about it better than we do...

Thanks to Reach you Market, an IoT project confirms its chances of success

"The RyM research is now an essential step in the process. The objective would be to be able to present our business case for a country to the Executive Committee for each project, strengthened by the results of the RyM analysis, in order to have a real GO! "

Julien BRIN, Innovation manager, NEXANS 

Témoignage_client_Reach_your_Market (Schneider Electric)

An Internet distribution network project is being evaluated by the Yoomaneo communities

"The team helped us link our vision with the field realities by providing advices that allowed us to consider the future of this project more confidently with the required adjustments. A big thank you to the three communities of Yoomaneo, who guided us on this path full of pitfalls!"

Dominique MASSE and Frédéric DORSCHNER, SCHNEIDER ELECTRIC

RyM supports a modular shelter project producing green energy

"The RyM study allowed us to get real opinions from our future prospects thanks to an interesting scientific approach. We will use the results for our future communication as well as the report for our commercial approaches, especially with partners and promoters."

Jean-Marc LALANE, MONKILOWATT

Une étude d'usage RyM, au service d'un projet qui facilite la distribution des fils électriques

"I think RyM is a really innovative service, particularly with regard to the evaluation of emotional perceptions. It's an analysis that only you offer, so you bring us something that others don't have."

Thibault SIMON, Design Lab Asistant Manager, NEXANS 

Thanks to Reach your Market, a connected object project confirms its chances of success on the professional market

"The RyM research is now an essential step in the process. The objective would be to be able to present our business case for a country to the Executive Committee for each project, strengthened by the results of the RyM analysis, in order to have a real GO! "

Julien BRIN, Innovation manager, NEXANS 

Témoignage_client_Reach_your_Market (Schneider Electric)

An Internet distribution network project is being evaluated by the Yoomaneo communities

"The team helped us link our vision with the field realities by providing advices that allowed us to consider the future of this project more confidently with the required adjustments.

Dominique MASSE and Frédéric DORSCHNER, SCHNEIDER ELECTRIC

RyM supports a project of a modular and multifunctional shelter producing green energy.

"The RyM study allowed us to get real opinions from our future prospects thanks to an interesting scientific approach. We will use the results for our future communication as well as the report for our commercial approaches, especially with partners and promoters."

Jean-Marc LALANE, MONKILOWATT

A RyM usage research, for a project that makes the distribution of electrical wires

"I think RyM is a really innovative service, particularly with regard to the evaluation of emotional perceptions. It's an analysis that only you offer, so you bring us something that others don't have."

Thibault SIMON, Design Lab Assistant, NEXANS 

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