RyM service: how is a study conducted?

RyM follows a streamlined and efficient process for affordable studies. The promise? To receive an estimation in a few clicks and get your results in a few days.

Three study models of the RyM service : for which use cases ?

Explore the interest of your targets for your innovation

I identify the spontaneous interest of my solution with its futurs users

I understand the motivations and barriers of my users in relation to my innovative product or service.

I detect the levers of action to optimize my value proposition

Validate the user expectations for your innovation

I boost the development of my innovative product or service by taking into account the user experience

I analyze the first stages of my innovation on the market to optimize its marketing strategy

I find and convince prospects, partners and potential investors to make my innovation project viable

Measure the opinions of your future users

I make sure that my innovation make sense by interrogating a large and representative panel that match my target

I strengthen the adoption of my innovation in the market by confirming user expectations through robust data

I evaluate several projects on different markets to choose the most promising project, for the most receptive target

Reach your Market: what are the studies' steps?

Le service RyM se déroule en 6 étapes pour bénéficier de résultats robustes et de recommandations sur-mesure dans un délai maîtrisé.

2

Formalization of the concept

Creation of an objective and communicative presentation of the innovative product or service in the most adapted format (illustrations, videos, etc.).

4

Data collection

Sélection de la méthode de collecte la plus adaptée à chaque projet ( plateforme digitale yoomaneo , entretiens individuels, tables rondes ou questionnaires en ligne).

6

Restitution of results

Delivery of a complete, interactive, turnkey and easily shareable report to guide you through your decision-making.

1

Diagnostics & Methodological proposal

Contextualization of the project, definition of the objectives and targets and development of a customized research plan.

3

Participant Recruitment

Identification of future users of the innovation on the basis of specific criteria and engagement of involved interviewees.

5

Analysis of user feedbacks

Processing of all data gathered through our scientifically validated methodologies.

1

Diagnostics & Methodological proposal

Contextualization of the project, definition of the objectives and targets and development of a customized research plan.

2

Formalization of the concept

Creation of an objective and communicative presentation of the innovative product or service in the most adapted format (illustrations, videos, etc.).

3

Participant Recruitment

Identification of future users of the innovation on the basis of specific criteria and engagement of involved interviewees.

4

Data collection

Selection of the most suited method for each project (yoomaneo digital platform, individual interviews, focus groups or online questionnaires).

5

Analysis of user feedbacks

Processing of all data gathered through our scientifically validated methodologies.

6

Restitution of results

Delivery of a complete, interactive, turnkey and easily shareable report to guide you through your decision-making.

Reach your Market: what's next?

Que ce soit au démarrage ou à l’issue de votre étude, grâce au service RyM vous pouvez accéder à une palette d’options adaptées à chacun de vos projets :

User interaction

Vous permet d’interagir avec les participants ou de débriefer avec eux après l’étude. C’est également un moyen de garder contact avec des prospects ou partenaires potentiels .

Willingness to pay

Allows you to evaluate if users are willing to pay for your innovation and determine its optimal price based on the perceived value.

Additional questions

Allows you to go further by submitting new questions, interviewing a new target or testing an alternative to your innovation.

Evaluation of the CSR

Vous permet d’évaluer la perception de votre politique RSE (Responsabilité Sociétale des Entreprises) auprès des utilisateurs pour chacun de vos engagements.

Methodological focus

Vous permet d’accéder à une session d’information en ligne pour en savoir plus sur les tests d’innovation (intérêt, acceptabilité, désirabilité, …).

Conduct a study now with Reach your Market

Benefit from an innovation support service, within controlled deadline and budget, to maximize the chances of success of your project.