I would say "personalised" car au moment de la formalisation de la vidéo de concept, il y a eu pas mal d’échanges entre nous et nous avons obtenu a video and a support that were both collaborative and tailor-made. "Aesthetic" because I find that the visuals of the deliverable really help to understand the results of the study and the areas of work and improvement. This is often something that is put aside a little bit, but in the end it is very important to make the results more accessible for the client, with facilitating visual elements.To complete I also very much appreciated the presentation, which went into great detail and explained each point of the deliverable in a precise manner. This again ties in with the visual aspect of the deliverable, which really makes it easy to follow and understand. And finally "Innovative", notamment sur tout l’aspect lié à l’évaluation des perceptions émotionnelles. En effet, avec cette méthodologie, nous avons quelque chose avec vous que les autres n’ont pas.

Origins of the project: This innovative project dates back to early 2021. After the presentation of several ambitious projects to the COMEX, the idea here was to return to more familiar and traditional lines of innovation for us, particularly in terms of packaging... We therefore focused on issues relating to electrical wires and their unwinding. Today, it is important to know that wire is a product that has little added value and is still very price-oriented: the challenge was great. So we started making models, drawings, and then we made a first functional prototype. At the time, we were already working with your Ixiade team on other projects, so we chose to experiment your Reach your Market service on this project.

Issue: Our objective was to compléter les résultats de nos quantitative studies par votre étude qualitative, to get a clearer picture of the market and to be more confident about the direction we should take in the future. On this project, which was already at an advanced stage of the process, what really interested us was to be able to compare and couple your results with the quantitative results obtained earlier. We were really looking to go further than our traditional studies in order to add value and support the project particularly to convince internally and avoid certain pitfalls linked to the lack of concrete field feedback.

Benefits: Overall, this study has allowed us to better understand the perceptions and general feelings of our users sur le prototype. Je dirais aussi que, comme une sorte de focus group, l’étude a mis en lumière des éventuelles failles du produits et les points qui seraient compliqués pour nos cibles. It allowed us to understand what things we wouldn't necessarily have thought of. And above all, it is the emotional aspect that I found very interesting, to know what emotions they feel, and then, thanks to the associated guidelines, to make the emotions vary and improve the results that we obtain. Moreover, I found that having access to the verbatim was very interesting because they allow us to have real perspectives on the current project but also to anticipate some feedback for future projects, to avoid some mistakes or to improve our results in the next studies. The study also confirmed some of the points we were already aware of and gave a suite logique au projet avec une collaboration au niveau design to develop a new version.

The three keywords mentioned are of course linked. I say efficient et rapide, because in 4 to 6 weeks, we had the results, so it's very interesting in our process! And finally it is very qualitative and pictorials with clear documents, with the possibility to have them in English (which is a real plus for us).

Origins of the project: This project strarted at the end of 2020. It was born out of an internal reflection on the various connected applications in the sector. In addition, we had the opportunity to discuss with some electricians and problems of identification of circuits were highlighted by them..

Issue: At this stage, we had collected some quantitative feedback from the field through various sources. But following the presentation of our "business case", the feedback was varied... Nous n’avions pas suffisamment de données concernant le potentiel de marché de ce projet innovant, especially in a field that was considered to be relatively specialised by the Management. In view of this, there was need to increase the number of sources and data and to deepen the results through a qualitative study. s’est fait ressentir. C’est pourquoi nous avons fait appel au service Reach your Market. Nous devions apporter plus de robustesse au projet et nous étions intéressés par le fait de pouvoir validate our concept par des méthodologies comme l’évaluation de l’acceptabilité et de la désirabilité. We were also in a "learn & test" phase on different user testing solutions with different partners, so the integration of RyM in this framework was a perfect fit.

Benefits: Dans le cadre de ce projet, l’évaluation de l’acceptabilité a permis de valider le potentiel de notre solution. L’étude, nous a confortés et a permis également de confirmed the interest of our potential customers for the solution. Finally, it provided us with concrete areas for improvement particularly in terms of our communication. What differentiated RyM's support was the precision of the analyses, particularly with the criteria for evaluating the acceptability of the project. And another real point of differentiation of this solution is the evaluation of desirability. Moreover, in terms of information sources, verbatims and ease of reading and use the report provided, it is great and qualitative !

More generally, what is interesting about RyM is that we had visibility on potential performance, thanks to the percentage of chances of success. This percentage is good indicator to show effectively, in one sense, if we have a good idea but need to rework on certain critieria or if, in another sense, we need to redirect or stop a project. This really help us ! What I find particularly relevant is the "negative" feedback. It is precisely a qualitative study that brings up negative feedback that can really helps us move forward. The study thus market it possible to recalibrate the feedback from the field and to guide decision-making for the next stage of the project, such as developing a version 2.0 for example. And, indeed, either the brakes to be removed and really linked to the product and its functionalities, or they are more linked to communication aspects or emotional perceptions. In any case, the RyM study is now an essential step. The objective is to be able, for each project, to present our business case for a country to the COMEX, reinforced by the results of the RyM study, to have a real GO!

Origins of the project: We have been in the energy business for many years and have some experience. We have developed this innovative solution in order to meet an unsatisfied need, neither in the field of shelters / living bases, nor in the field of energy production. In addition, we wanted to develop a solution that would be more beneficial to the environment but also to the safety and comfort of the users. 

Issue: Our concept is operational and the main challenge for us was to reach our target markets and start the sales phase. Dans un premier temps, nous souhaitions adresser le secteur de l’événementiel mais avec la crise du Covid nous avons dû repositionner notre innovation sur de nouveaux marchés (construction, bâtiment, …) et repenser les usages. Ainsi, dans le cadre de notre développement, il était important pour nous de connaître les avis de nos prospects et futurs clients sur leur capacité à intégrer un nouveau produit comme le nôtre et dans quelles conditions (price, technical and other ...)

Benefits: Theétude Reach your Market confirmed what we felt thanks to an raisonnement et une approche scientifique intéressante. Et lorsque nous allons communiquer sur notre concept, nous utiliserons des mots-clés et arguments qui ressortent de l’étude. De plus, le livrable est clairement un outil que l’on peut réutiliser dans de futures démarches commerciales ou encore pour convaincre des partenaires. Par exemple, pour les sociétés qui pourraient louer potentiellement nos produits, ce serait intéressant de leur partager les résultats RyM.

Origins of the project: Schneider Electric has been working for many years on connected technologies with the ambition to propose new offers of "connected electricity" on the residential market. It is in this context that an internal project team has been set up to define the solution of tomorrow.

Issue: We wanted to be accompanied upstream on this project by Ixiade experts pour conceptualiser une proposition de valeur innovante et déterminer son positionnement. Une fois l’offre définie, il était essentiel pour nous de la test it with our future users. The objective of this study was to validate our offer on three distinct targets of the residential market and to déterminer si les usages que nous avions projetés reflétaient bien ceux que les utilisateurs envisageaient. 

Benefits: The digital platform on which the study was conducted among our three targets, yoomaneo , was very effective in collecting perceptions about our offer. The richness of the content and the deliverable that was shared with us allowed us to give a new orientation to the project with a much more strategic dimension and a much stronger positioning of the project in the company's activities.